Last updated on: 21 April 2024
01-01-2019 - 31-03-2021

01-07-2019 - 31-03-2021

10-10-2020 - 31-03-2021

01-04-2021 - 31-03-2022

05-04-2022 - 30-09-2024

SkillsFuture Singapore (SSG)
Part Time
Full Time
Full Time and Part Time
On completion of this course, participants will acquire knowledge and skills to manage customer loyalty and retention programmes and evaluate customer relationship information to measure effectiveness of programmes
The course covers the following areas:

• Methods to build customer loyalty and retention
• Customer loyalty and retention framework
• Commercial benefits of  building customer relationships and loyalty
• Aspects of consumer and privacy laws relevant to customer interactions
• Methods to anticipate customer preferences, needs and expectations
• Professional service standards and industry best practices
• Essential features and uses of customer databases
Not Specified
Singapore Institute Of Retail Studies (SIRS)30 hrs
Course Fee:
Training Provider Information
Nanyang Polytechnic
Course Contact Information
Mr James Fong